
Rev. Peter Morales and Rev. Laurel Hallman shared a chuckle at a joint appearance at the Central Midwest District Assembly in April.
Despite the fact that the Rev. Dr. Laurel Hallman has been an announced candidate for two long years (and a presumed candidate before that) and the Rev. Peter Morales has been on the trail for over a year, many rank-and-file Unitiarian Universalists—you know, the folks in the pews—may be getting their first real look at the Presidential contest when they opened the Summer issue of UU World magazine. Each candidate placed bought-and-paid-for two page advertising spreads. (Sorry the ads do not appear in the on-line version you will find via the previous link. UUs out there can go scramble for their print copies for the discussion below. Go ahead, I’ll wait.)
The two ads are a study in contrasts. Hallman won the coin flip, or something. Her ad was first. For UU political junkies who have been closely following the campaign, it was a revelation. The left hand page contained a series of bullet points on change, the challenge of the multicultural future, growth, and building “the movement that we love.” None of these issues were featured proximately in her original platform, which emphasized deepening “understanding of our liberal religious heritage, theology, and spirituality.” All were hallmarks of the Morales campaign and were driven to the fore by reactions to the multiple joint appearances made by both candidates at many venues over the last year.
But while effectively acknowledging that Morales has shaped the campaign, the ad makes a mantra of adding some variations of “it takes more than talk” to each implying that Morales is all wind and no sail. Does this campaign tactic seem vaguely familiar to any one?
The second page features a missive from the candidate which opens with warm fuzzies and a positive tone, but follows with another back hand to Morales, “I will never forget that the UUA is not a corporate headquarters or government agency—it is home to a religious movement.” This is a clear reference to Morale’s long pre-ministerial career in business, journalism, and California government thus attempting to make light of his call for the application of modern management tools and technology while questioning the depth of his “spirituality.”
Flanking the bullet points and the essay on both pages are impressive endorsements by UU heavy weights in bold print, including names which the most of delegates hold in awe and esteem. It is an impressive list and meant to emphasize a theme of the Hallman campaign from the outset—that she is the Chosen One and that Morales is something of an interloping outsider.
The Morales ad which follows is a study in contrasts. It opens with a very brief quote from the candidate:
Our movement has breathtaking potential. If we act boldly, with clear vision and tough practicality we can seize this historic opportunity to revitalize our faith.
Then follows with a series of endorsement statements from a wide range of sources, heavy hitters and ordinary lay members alike, discussing Morale’s plans for growing the faith, leading in hard times, public witness, and multiculturalism. Dimly screened behind the text are photos of dozens of other endorsers of all ages, colors, sexes, and classes. Nary a negative implication or word against Hallman appears.
The Hallman ad reflects a campaign that feels besieged and defensive. Morales, on the other hand, presents an optimistic, grass roots, issue oriented face.
Meanwhile, identity politics, originally foresworn by both candidates, has raised its head. Early on in the campaign, when Morales seemed more of a nuisance than a serious competitor, Hallman sailed along with the largely unspoken understanding that women would rally behind her after other high profile women lost the last two UU presidential races. Then Morales picked up endorsements by some highly regarded women ministers of large congregations. After a joint appearance of the two candidates at the International Convocation of Unitarian Universalist Women in Houston this February the Board of the Unitarian Universalist Women’s Federation unanimously endorsed Morales. Many Feminists, it turned out liked Morales and his record on women’s issues.
The response of the Hallman campaign was to dust off a year old resolution here-to-fore languishing in the depths of the personal endorsements on the Hallman web page. The Annual Meeting of the Unitarian Universalist Women & Religion organization endorsed Hallman at a meeting before the 2008 General Assembly in Ft. Lauderdale. That was before both candidates made their presentations at the GA and Morales emerged as a serious contender. Now the endorsement of this smallish organization was needed to balance the Board of the venerable Women’s Federation, recognized as one of only three survivors among UUA Affiliate Organizations.
Supporters and surrogates of the Hallman campaign also began openly appealing for gender solidarity because it was “finally time” for a woman to take the helm. The wind was partially taken out of those sails when the last woman to run from the UUA Presidency, the Rev. Dianne Miller reiterated her endorsement of Morales on the UU e-mail discussion list Election-L thusly:
…The next UUA President faces tough decisions with big needs and decreased resources, and will need to act in a climate of competing demands and viewpoints.
I have decided to support Peter Morales for a number of reasons. For one, I have been impressed with his inclusivity and warmth and his ability to maintain a steady engagement with issues in the midst of politically charged discourse.
Speaking of Election-L, that is where a good deal of the heat—and some light—is generated in the campaign. Although only 380 or so folks subscribe, this discussion forum gets lively with passionate advocates of both camps arguing to sway the votes of a relatively few uncommitted readers. A personal e-mail to a list contributor asking him to dial down his rhetoric by a Morales campaign official was recently accidently posted to the list leading to a flurry of charges of sexism against both the poster and the campaign official from Hallman supporters. Both men subsequently apologized both for the technical error and for offence given.
Then Hallman campaign manager, the Rev. Wayne Arnason decided to make the tempest-in-a-teapot an opportunity to blow up the stove and paint the Hallman campaign in high minded nobility by declining to participate further in discussions on the list. The only thing he accused the Morales campaign of was "strategizing" about list posts. Guilty as charged. That that is what campaigns do--strategize to find ways to bring their message clearly to the most number of voters. Despite that, most pro-Morales posts on the list have come from people completely independent of the campaign or who, like Hallman supporters, use the list as a way of announcing their personal endorsements.
Some regard the decision to publicly disengage was itself “strategizing.” Self declared undecided potential voters appealed to both side to continue to post positive information about their candidates. Morales campaign manager Dea Brayden promised Election-L readers that, “…the Morales campaign has been and will continue to be committed to maintaining a tone that… meets both the letter and the spirit of the covenant that the candidates agreed
to…” She said further that:
I expect that Morales supporters will continue to post to this list. I hope
that Hallman supporters will too, and that we all will continue to maintain
an innuendo-free tone that always has been our aim. It is to everyone's
benefit that the strengths, the passions and visions of both candidates are
described here. May the discourse be substantial and useful.
Subsequently posts have been made to the list by neutrals, Morales supporters, and Hallman supporters, if not members of her official campaign.
The campaign has also been conducted in the blog-o-sphere. Both campaigns have their own blogs. Morales for UUA President has been around longest and contains long form individual endorsements, endorsements by organizations like the Women’s Federation and Unitarian Universalsist for a Just Economic Community (UUJEC), and direct responses from Morales himself on campaign issues. He used the forum to address questions about the fate of UUA Affiliate Groups and to de-bunk a nasty but persistent rumor that he did not plan to move to Boston to work out of UUA headquarters if elected.
Hallman was late to the blog arena. Her Laurel Hallman for UU President so far includes just two entries, both of them lifted in total from her regular web page. With no new entries in over a week, the campaign may have already abandoned trying to keep it up.
Meanwhile individual bloggers are stepping up endorsements of both candidates, and sometimes lively discussions go on in the comments sections.
Both candidates can be found on Facebook--Morales and Hallman. And both have posted their candidacy announcements, some sermon or speech clips, and endorsements on You Tube. Neither, as far as I can tell have fallen for the charms of Twitter, which I am told is blogging for the short attention span era.
With the election at General Assembly in Salt Lake City only four weeks away, absentee voting by delegates and ministers in fellowship has already begun. Some congregations, like Eliot Chapel in St. Louis either have already or will soon hold meeting to instruct their delegates. Rev. Daniel O’Connell described the process and outcome at Eliot.
Other congregations, like my own Congregational Unitarian Church in Woodstock, leave their delegates to vote their consciences. I have already cast my absentee ballot for Peter Morales.
My guess, as both an old hand at politics and a UUA governance geek is that the race, which Hallman once thought of as securely in her hands, is now up for grabs. In fact rank and file trends might be edging toward Morales. Since there are no polls or goat entrails to read, we may all wait on pins and needles for the outcome.
Full disclosure: I am a declared Morales supporter and a member of the campaign's Web Communications Team. I am solely responsible for the content of this post and have not shared it in advance with any member of the Morales campaign.